In 2013, I unwittingly became a fragrance industry disrupter. It wasn’t planned. Having been educated about questionable ingredients in perfume during my pregnancy, I just wanted to wear a safe, non-toxic perfume.
Before the “green beauty” boom, the only natural fragrance and cosmetics on the market were sold in health food stores. The natural perfume selection was limited as nothing smelled elegant or sophisticated. Seeing a hole in the market, I figured connections from my career at Revlon and beauty fashion magazines (InStyle, Elle to name a few), would help me launch a natural perfume line. Wrong!
Fragrance houses and the industry experts told me an all-natural perfume could never be created because it wouldn’t smell good. Finally, a small house took on the challenge (and indeed it was!) and six years ago, Pour le Monde launched as the first certified 100% natural fine fragrance company. The fragrance industry was shocked…and rocked.
Today, consumer demand for transparency, sustainability and natural ingredients is at an all time high and other “natural” perfume companies have entered the market. Unfortunately, most of them still use synthetics yet identify themselves as being natural. One new brand, who doesn’t use anything natural, markets its ingredients as “chemicals without concern.” It saddens me to see companies capitalizing on this marketplace by greenwashing to unsuspecting consumers.
Pour le Monde continues to be the most decorated fragrance company with certifications. We will never use synthetic ingredients, test on animals or use animal products. So don’t just go with a safer when looking for a perfume, go safe with Pour le Monde, the original 100% natural fine fragrance company.